• 100% Traceable

  • Clinically Proven Potency

  • 3rd Party Tested

  • Vegan

  • No Fillers or Junk

  • Bioavailable

    Supplements You Can Trust and Feel

    Everything we make is inspired by a need; either it isn’t being made, or there isn’t a version to our standards of efficacy and purity.
    We go to great lengths to ensure next level supplements in the best Source, Dose, Form.

    • Source is always transparent

      We use pure, unadulterated ingredients that pass through multiple rounds of testing. We go above and beyond to third-party test for bio-identity, purity,potency, microbiological content, residual solvents,heavy metals, and pesticides. Our supplements are made in GMP-certified facilities.

    • Dose is always potent

      We use high concentrations of clinically proven ingredients. Dosages are informed by human clinical studies, traditional usage, and FDA recommended levels. When formulating, we work alongside scientists and herbalists to ensure efficacy, safety, and purity.

    • Form is always easy for your body to absorb

      Ingredients are bioactive (easily absorbed in the gut) and bioavailable (easily assimilated). No flow agents that negatively affect the microbiome or inhibit
      absorption.

      The Expert Series

      Science + wisdom from experts who get it.

      • Alisa Vitti

        HHC-Functional Nutrition Expert

      • Elisa Song, MD

        Integrative Pediatrician

      • Tara Swart, MD,PhD

        Neuroscientist

      • Vivian Chen, MD

        Physician

      • Lisa Levitt Gainsley,CLT

        Certified Lymphedema Therapist

      • Terry Wahls,MD

        Functional Medicine Practitioner

        Magnesi-Om

        Magnesi-Om

        Every cell in the body needs Magnesium to function and over 50% of us have a magnesium deficiency. Magnesi-Om® is a magnesium powder supplement that contains 3 bioavailable forms of Magnesium plus L-Theanine to help restore cellular balance for relaxation, brain health, and regularity.* Chelated Magnesium Gluconate and Acetyl Taurinate support muscle relaxation and cognitive function, while Magnesium Citrate supports regular bowel movements.* L-Theanine promotes alpha‑wave activity in the brain, shown to encourage a focused calm.* Our natural magnesium powder supplement instantly dissolves in water.

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        SuperYou

        SuperYou

        SuperYou® is your daily defense to help reduce the effects of stress to improve energy, mood, and focus.* Our clinical strength formula helps reduce cortisol by 24% for proactive and reactive stress support.* Four potent adaptogens traditionally used in Ayurveda and TCM help alleviate the emotional, mental, hormonal, and physical manifestations of stress.*

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        SuperHair

        SuperHair

        SuperHair® is your multivitamin for hair magic.

        Our clinical strength hair supplement promotes healthier, thicker, stronger hair 4 ways.* 10 bioavailable vitamins make up a comprehensive multivitamin to address the nutritional deficiencies that inhibit the growth of healthy hair.* Adaptogens like ashwagandha help balance stress hormones that can contribute to thinning and hair loss.* Botanicals like saw palmetto support healthy hair follicles and promote thickness, and micronutrients promote hair strength and smooth texture.* Commit to SuperHair® daily, and you should start to see hair health results in 90 days.*

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        Dive Deep On The Blog

        Come curious. Tips, tricks, recipes, expert interviews, and ingredient breakdowns.

        • The Benefits of Lion's Mane for Brain Fog

          Brain Fog
          Magnesium

        • Dr. Tara Swart:Biology of the Brain

          Brain
          Expert Series
          Stress

        • Does Lion's ManeHelp With Focus?

          Focus
          Lion's Mane
          Brain